- To enhance its claim of a high standard, Frank and Oak make use of the immutable data stored in VeChainThor to carry out its mission of ensuring “durability, functionality, and style without compromising the planet.”
- VeChain’s recent contribution to environmental sustainability has had little impact on its price which is currently around $0.019.
In 2012, Ethan Song and Hicham Ratnani created a clothing brand called Frank and Oak to set a precedent of adding environmental considerations to fashion efforts. The company which is certified as a “B Corporation” is known for its transparency, environmental performance, and accountability. Most importantly, it is bound by law to consider the impact of its decision on the environment as well as its customers, community, suppliers, and workers thanks to the partnership with VeChain.
To enhance its high standard claims, Frank and Oak make use of the immutable data stored in VeChainThor to carry out its mission of ensuring “durability, functionality, and style without compromising the planet.”
Frank and Oak recently opened a store in Shanghai, its first in Asia. According to reports, the opening collection features its winter products made with sustainable fabrics. The collection also includes “yak sweaters and accessories using VeChain-traced yarns and processes.”
Brands making use of VeChain to receive sustainable solutions
The report further explains that the yarns came from UPW, a leading luxury yarn spinner, while the upstream source of the yak wool came from Shokay, a sustainable textile brand.
Frank And Oak, Shokay, and UPW have committed 1% of the proceeds from the sale of this collection to a grassland conservation program in Sichuan. Customers can scan the QR code in-store to experience the stories behind the style. This is in addition to using organic, GOTS-certified cotton and Lenzing™ Ecovero™ Viscose fibers that are derived from sustainable wood and pulp, which generate up to 50% lower emissions than conventional viscose.
With the rising demand for in-depth and accurate supply chain data following the transition to product and supply chains by the fashion industry while doing little or no harm to the environment, Shokay and UPW teamed up to provide sustainable yarns to Frank and Oak. These two companies also made use of VeChain’s blockchain technology to provide turnkey sustainable solutions to the brands. By involving blockchain, brands can achieve their sustainability visions and their climate change goals.
On the other hand, by leveraging VeChain’s product data visualization module, as VeChain has done for H&M, COS, and now Frank And Oak, downstream brands can better communicate their sustainability efforts directly to their consumers.
VeChain’s recent contribution to environmental sustainability has had little impact on its price which is currently around $0.019. In the last seven days, VeChain investors have seen about 1.75 percent gains on their Investments. Regardless of these developments, analysts expect a slight correction in the next few days. It is worth noting that VET is 93 percent down from its all-time high of $0.28 as of now.